• User-friendly
• SEO
• WordPress isn’t perfect

WordPress is the most widely used CMS in the world. It is freely licensed and developed by a huge user community. By default, WordPress provides only minimal options for organizing a blog, but thanks to extensions, users turn a simple engine into a universal tool for creating various sites, from landing pages to multi-page portals with a million audience.

User-friendly

WordPress is deployed in one click on almost all hosting services, so there will be no problems installing the system. You can also install it manually by downloading the distribution kit from the developer’s site – there are enough instructions and guides on this issue. The tutorials will also be needed to perform the initial engine setup, which includes changing the general operating parameters and installing several required plugins.

The fifth version of WordPress introduced the visual editor Gutenberg. He made the system even more user-friendly. Once created and pre-configured, Gutenberg becomes the main tool for customizing the look and feel and managing content. He suggests building pages from functional blocks that perform different tasks:

• adding text content: headings, paragraphs, quotes, lists;

• inserting media files: individual pictures, galleries, audio recordings, and videos;

• integration of markup elements;

• hosting widgets and applications created by third-party developers.

Each block has its settings, which can be changed manually. For example, to insert a post from a social network, you no longer need HTML code. It is enough to select the appropriate block and provide a link to the record. The display parameters will be selected manually, you just have to accept or change them.

Combinations of blocks can be saved as templates and then applied to other pages. This approach increases the speed of website development and subsequent content addition. This is the same job as in the editor of any website builder. For a CMS, this is not a typical situation, but I am glad that WP developers continue to move towards visualizing settings and simplifying the system.

The classic editor has been disabled due to the implementation of Gutenberg. It is returned using the Classic Editor plugin. This is a solution for those who do not like the visual editing mode, so here WP tries to be as convenient as possible for webmasters with different preferences.

SEO

WordPress sites easily rank high in search engine results thanks to the excellent technical optimization of the engine. However, the system in the minimum configuration offers users an extremely meager set of tools for promotion: you can only choose the way of displaying the address – with WWW or without WWW – to exclude the creation of mirrors and set the appropriate link format.

Installing an SEO Friendly theme is also beneficial. Friendliness in this case means compliance with the layout requirements for CSS and HTML5 standards, as well as quick display of pages after clicking on the links. In the description of such templates, it is written as follows: SEO Friendly.

WordPress isn’t perfect

Sites created on it are often hacked, but this is not a problem of the engine, but a consequence of its prevalence: it is used by millions of webmasters, many of whom are not puzzled by a deep study of security issues.

Another potential drawback is performance degradation due to the use of a large number of plugins. All novice webmasters face this. WordPress offers a million possibilities, I want to try everything, but at some point, the add-ons start to load the server too much. The problem is solved by moving the site to a more powerful and expensive infrastructure or by abandoning plugins – after all, the open-source code of WordPress allows you to implement individual functions on it without installing add-ons. True, this will require programming skills or a budget to attract specialists.

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• How to rest properly?
• If you are a boss
• What if there is no time?
• Exercises to relieve fatigue while working at the computer
• Take care of your eyes:

Those who think that it is necessary to rest after work, and not during it, are very mistaken. During the working day, be sure to set aside some time to relax.

If you don’t do this, you will develop chronic fatigue, stress, and apathy at work. This will not lead to anything good.

How to rest properly?

If you think surfing the Internet and reading anecdotes will help you, then you are bitterly mistaken. You may have distracted your brain from your current tasks, but what about your body? As we sat, hunched over in an armchair, we remained. The eyes look further into the monitor and the impression is that they were filled with sand. Back, head – all under the same pressure. This is not a vacation.

If you are a boss

If you are a leader, set an example for your subordinates. Talk constantly about the importance of proper rest. If you have the opportunity – make a restroom: put on darts, buy puzzles. This is great for helping your staff relieve stress and get back to work with a clean head.

What if there is no time?

If it seems to you that there is so much work that there is no time for a break, know that any work takes exactly as much time as it is allotted for. If you take 2 hours to solve a problem, then most likely you will do it for two hours. Reduce deadlines and – you will see – you will meet them. And devote the saved time to rest.

Remember that a professional knows how not only to work, but also to rest.

Exercises to relieve fatigue while working at the computer

1. Get up from the chair, stretch your arms forward, interlocking your fingers. Tighten the muscles of the arms and fingers for a few seconds, then relax, and so on 15-20 times.

2. Grab your hands behind your back in a common fist. Stretch your chest forward, slightly arching your back, while raising your clenched arms up to the stop. Then lower your arms and straighten up, do 10-15 of these exercises.

3. Raise your hands up, clutching together. Bend the body to the left and right at least 10 times.

4. Clasp your fingers behind your head. Bend to the sides: forward and backward alternately.

5. Sit on a chair, while keeping your back straight. Then make circular movements with your head, first in one direction, then in the other.

Take care of your eyes:

1. Go to the window, carefully look at a close, clearly visible detail, then direct your gaze into the distance, trying to see the most distant objects.

2. With open eyes, slowly, in time with the breath, smoothly draw the “figure eight”. Repeat 5-7 times.

3. Look for 5-6 seconds at the thumb outstretched at the eye level of the right hand. Slowly move your hand to the right, while following your finger without turning your head. Do the same with your left hand. Repeat 5-7 times in each direction.

4. Blink your eyes often.

The post Don’t forget about the rest… at work! appeared first on Ultra Ads.

• A standard site content management system allows:
• A standard site content management system allows:
• Pros and cons of CMS
• Comparison of paid and free CMS

Content Management System is a site creation and management system. It is a visually user-friendly interface with which you can add and edit site content.

The fact is that any site is a collection of files (text, program scripts, database, images, etc.). These files are called content. You can’t just put all the files on the Web and get a ready-made website. Content requires a wrapper – thumbnail, page layout, and more.

What is the role of a site engine?

CMS is often referred to as the site engine. To understand why, a simple analogy will help us. Imagine the site is a home. To build it, you need to lay the foundation, put up beams, carry out communications, etc. It is difficult to build a house with your bare hands. It is good when there are additional tools, for example, a crane or a welding machine. The crane will help to lift the heavy beams up, and the welding machine will connect the pipes together. So, the engine is both a crane and welding and many other tools that will come in handy when building a site. We’ll have to work, but it will be easier with him than without him.

A standard site content management system allows:

• fill the site pages with any type of information (photos, videos, texts, documents, etc.),

• quickly change the appearance of both the entire site and a separate page,

• customize additional site elements using plugins or code.

Pros and cons of CMS

The undoubted advantages of CMS are:

• the opportunity to save on the staff of programmers,

• simplicity and ease of use,

• high speed of website creation,

• beautiful design ready-made templates.

Minuses:

• СMS are not suitable for non-standard sites,

• free CMS can be vulnerable.

• CMS types

• CMS are divided into two types: self-written and boxed.

The most popular free CMS: WordPress, Joomla, OpenCart, Drupal, ModX. Thay have special hosting plans for CMS. For example, WordPress hosting is a service that already has WordPress installed. All that remains is to link the hosting to the domain, and you can start creating a website.

Examples of paid CMS: 1C-Bitrix, Shop-Script, NetCat, CS-Cart, etc. A paid CMS platform differs from a free one in additional functionality. Therefore, before choosing a paid or free CMS, explore the possibilities of each.

Comparison of paid and free CMS

• Cost savings You need to constantly renew your license, some systems can be quite expensive

• Many plugins that extend functionality Many plugins that extend the functionality

• Suitable for almost any project Possibilities of paid CMS allows you to create sites with complex solutions

• Attackers can find loopholes in the open-source and hack the site.

• Some modules and plugins may be incompatible with the CMS Most plugins are already on the CMS and do not require additional installation from outside

• Not all free panels have technical support There is the technical support that will help fix the problems that appear.

СMS is a great tool for creating simple websites (landing pages, blogs, news sites) and advanced web projects (online stores and forums).

The post CMS appeared first on Brivio.

• Installing a template
• Installing modules
• Transfer to hosting
• Site filling
• It’s simple

Installing a template

Regardless of the type of your resource and the engine that you use, when creating a site on the CMS, the basic capabilities are always insufficient. This statement is especially true in the case of free CMS.

If you are creating a news site, portal or blog, then the design is not so critical. If you need to create an online store or, even better, a game site, then the graphic design should be one of the first places when designing a resource.

To help design the site following the selected theme and taking into account all the tastes of the owner, just graphic templates and design themes are called upon (depending on the engine, the names of entities may differ).

Finding them, as a rule, is not difficult, because they, fortunately, are available in great abundance on the vastness of the World Wide Web. You can even order it individually from programmers. Problems usually start during installation. This is especially true for the development of sites on CMS, which do not have automatic tools for installing templates.

Therefore, the installation of templates for specific engines will be devoted to separate articles that touch on all the nuances of this process.

Installing modules

The same integral step in creating a website on the CMS, as installing a template. Despite the good basic capabilities of the engine, its functionality is insufficient.

If we take the previously mentioned OpenCart as an example, then by default it does not have a payment method via WebMoney and Yandex.Money. There are no different courier services in delivery options.

With boxed engines, things are a little better, but still no, no, and a developer flaw will pop up. Also, some of the basic functionality may not satisfy. For this reason, it is necessary to supplement the store with various modules.

Transfer to hosting

This stage of developing sites on the CMS is a particular disadvantage of deploying a local copy on your computer. But there is no need to be afraid of it, because he doesn’t represent anything terrible

All you need is the username and password of your account on the hosting provider’s server, as well as a file transfer program.

Site filling

This stage is the final one when creating a site on the CMS. It is a smooth transition from developing a web project to working with it. Because, regardless of the type of resource, to attract visitors and increase earnings on it, you need to regularly post thematic information on the site.

News, articles, goods – the more there are, the more successful your site will be.

It’s simple

Some mansions have an online store in this rule, because there may be more than one thousand goods in it. Therefore, to fill this type of resource, special technologies and programs are used, which we will talk about in the future.

As a result, I will say that this list is universal and independent of the CMS you have chosen and the type of resource you are creating. Therefore, you can safely use it when creating resources on specific engines, which will be discussed in the following publications.

The post The second part: Website development on CMS appeared first on Brivio.

• Installation on a computer
• Code editors
• How to restore work

Installation on a computer

First, we need to download the engine itself and install it.

There are two ways:

Copy the downloaded engine to the server and install it right there;

Install CMS on a local webserver located on your computer.

Each method, as usual, has its pros and cons.

When installing the CMS directly on the server, you will save time on installing programs for creating sites, which are indispensable when developing on a local computer. To work with the engine code, code editors are often built into their administrative part, which allows you to make edits directly via the Internet.

Besides, when editing online, you are not tied to a computer on which a local copy is deployed and the entire set of the necessary software is available.

But online editing is also a disadvantage, as you are very dependent on the availability of the Internet. And its disappearance or malfunctions while making edits, especially during the installation of components, leads to wasted nerves and time.

Code editors

Besides, not all CMS has built-in code editors. And if they are, then they leave much to be desired. For example, there is no such editor by default in OpenCart. It is available when installing the CodeManager module, but its functionality is not entirely suitable for comfortable and productive development.

And the default code editor built into the WordPress engine is generally disgusting. Once the changes are saved to the file, you cannot revert the changes. No automatic code formatting, syntax highlighting. You don’t have to go further.

In such a situation, when creating a website on a CMS, you may need a second approach to installing the engine – on a local computer. It works in case of any engine choice and is universal.

When making edits to an already running resource, working with a local copy also has many advantages over remote editing. Because in case of some failure during online editing, it will take a certain time to restore the site’s work, which the resource will be unavailable. And you will lose users, traffic, and place in the search results of sites whose robots cannot index an inaccessible resource.

How to restore work

To restore work, you will need an up-to-date backup copy of the site (backup), which is not always kept by the hosting provider, and if it is, it is not always fresh. When working with a local copy, you will not be familiar with such problems. You will not edit the site directly and it will always work.

In case of failure when working with a local copy, you can always get a backup by simply downloading files from the server. The most you donate is lost changes. But no one is immune from this, just be careful when editing.

One of the main advantages of this method is that when you install the CMS on a local computer, you can work without being tied to the presence of the Internet.

Personally, this feature helped me a lot when I freelanced, working in a factory. We didn’t have Internet coverage at all, even for business purposes.

It was possible to break into the network using the phone as a modem, but at such a speed even a regular site was loaded for about 5 minutes. And even then only where the signal broke through

The post The first part: Website development on CMS appeared first on Brivio.

• Technical support services
• What is included in the technical support of the site?
• Conclusion

It is needed to support the functionality and smooth operation of your website. For a successful business on the Internet, just creating a website and promoting it is not enough. The web resource needs constant development and support, because, in a highly competitive environment, potential buyers prefer sites whose information is regularly updated. We suggest you use the service of technical support of the site from the SEO company.

Technical support services

Domain name and hosting monitoring, website transfer to new hosting;

• File and database backup;

• Prompt elimination of technical errors;

• Refinement of the current site functionality and development of a new one;

• Integration of the site with third-party services and systems;

• Website transfer;

• Updating information on the site;

• Diagnostics and treatment of viruses;

• Speed ​​up the site.

What is included in the technical support of the site?

This is a wide range of technical works that ensure stable and uninterrupted operation of the resource. The service includes the following main components:

• Regular technical audit. Specialists carry out comprehensive analytical work to identify and eliminate errors and shortcomings in the technical component of the site;

• Modernization of the web resource. During the analysis, components of the site structure may be identified that need to be updated, revised or supplemented;

• Ensuring smooth operation. Professional technical support ensures the stable availability of the resource and the performance of its functionality;

• Interaction with providers. First of all, this is interaction with hosting providers, server administration, backup;

• Working with the audience. The support service is also responsible for solving technical problems that users encounter while using the site.

No site is immune from hosting problems, failure of basic functionality, or malicious attacks. At the same time, even a short-term unavailability of a resource for users can result in a serious blow to the reputation of your company. Therefore, it is impossible to overestimate the role of website technical support.

Conclusion

For the investments made in a web project to pay off, and the site becomes a source of stable profit, it is necessary to regularly develop it. Site support is an important part of this process, which includes a set of actions aimed at serving all the needs of a web project.

The post Website maintenance: appeared first on Brivio.

• Internal strengths and weaknesses
• External opportunities and threats
• General strategies

SWOT analysis is the identification of the Strengths and Weaknesses of the organization, as well as the external Opportunities and Threats that affect its activities. This analysis should be an integral part of the strategy development of each company. Information about external opportunities and threats can be obtained from various sources: from buyers, suppliers, bankers, acquaintances working in other organizations, consultants, from government reports, specialized magazines, at meetings of members of associations. Many companies use the services of specialized firms that compile collections of newspaper articles and analyze trends in the development of domestic and international markets.

Managers can gain insight into the strengths and weaknesses of an organization from a variety of reports, including budgets, financials, income statements, employee surveys about company attitudes, and job satisfaction. More than 80% of managers’ working time is used to receive and transmit information. Through face-to-face meetings and conversations with employees at all levels, managers receive the necessary information about the merits and vulnerabilities of their company.

Internal strengths and weaknesses

Strengths are positive internal characteristics of the organization that can be used to achieve strategic goals. Weaknesses of an organization are usually understood as internal characteristics of the company that negatively affect or limit its activities.

External opportunities and threats

Threats are environmental factors that can hinder the achievement of the strategic goals of the organization. Opportunities are features of the external environment that could help a company achieve its strategic goals. The general assessment of the external environment is made according to nine components, which are shown in Fig. 4. The strategic behavior of an organization is influenced by elements of the task environment (actions of competitors, buyers, suppliers, sources of labor), and elements of the general environment have an indirect effect on the organization. The shared environment includes technological discoveries, economic, legislative/political and international developments, and sociocultural changes. Also, additional opportunities and threats may be associated with influence groups and interest groups, lenders, access to natural resources, and the level of industry competition.

General strategies

Growth strategies are based on internal (investment in development) or external (acquisition of new business units) sources.

The stabilization strategy (or pause strategy) assumes slow, tightly controlled development, a simple continuation of the business. Usually, this strategy is resorted to after explosive growth. Management focuses on the establishment of business processes and interaction of business units, ensuring the effective operation of the organization as a whole.

A downsizing strategy means that an organization is going through a downturn and is either downsizing its divisions or selling or liquidating entire lines of business.

The post Why does every enterprise need to conduct SWOT-analysis? appeared first on Brivio.