Q: What is the difference between CLICKS and IMPRESSIONS ?

A : Impressions is the amount of times your advertisement is viewed. So if you order 5000 text ads, as soon as 5000 people have seen it, your order will expire. This is a good way to advertise cheap. The more you order the more eyes see’s the advertisement. However, you have a lower click rate this way.  Click is actually a little more expensive but more effective. If you order 5000 text ads, your ads will run until 5000 people actually click on your ad. So in essence, it might take 15 000 impressions to get 1 click, so your ads are viewed a lot more.

 

Q: Is there a time limit for any CLICKS ordered ?

A: No. It can take months for all the CLICKS to be depleted. This is why a smaller number at a time is suggested.

 

Q: I ordered a 468x60 banner with 500 clicks. I changed my mind. Can I convert it to Impressions ?

A: Yes. However since clicks are more expensive, you will get about 1.2 x the amount of clicks that remains. The opposite will generate a –0.80 times the amount.

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